The JJ Cooling manifesto

Heat transfer matters
to energy use.

A system’s power rating tells only part of the story. Cooling determines how long it can operate at that power, the space it needs and the energy used to keep it running.

Generating more power does not remove the need to manage heat.

Heat limits operation.

Higher-power chips and compact electronics produce more heat in less space. If that heat cannot be removed, temperatures rise and operation must be limited. Cooling design therefore affects sustained power, packaging and reliability.

Calculate before building. Measure after.

A thermal model helps us compare designs before manufacturing a prototype. It accounts for geometry, materials, fluids, heat loads and boundary conditions. Tests then show where the predictions agree with measurements and where the model or design needs to change.

Count the energy used by cooling.

Pumps, fans and compressors consume energy. A passive fluid loop removes the need for a circulation pump, but a condenser may still need fans. Any efficiency comparison must include the equipment, operating conditions and measurement boundary.

The useful comparison is between complete systems under the same conditions.

Research that engineers can use.

We develop thermal models, build prototypes and test them. Our industrial work includes software licensing and repeat engineering programmes. We aim to develop reusable designs and products from that work.

About JJ Cooling
The bigger picture / Cited research

Electrification changes
primary energy demand.

Electrification changes how much primary energy is needed to deliver useful output. Better systems matter—not a one-for-one replacement of fossil energy.

Read the published study
MODELED GLOBAL SYSTEM COMPARISON PRIMARY ENERGY
Reference system
606 EJ
Electrified scenario
318 EJ

Rejected energy: 388 → 150 EJ (~61% less).
Useful output: 181 EJ.

Rosenow et al., “The primary energy fallacy in energy transitions,” npj Clean Energy (2026). A modeled system comparison, not a real-world forecast and not a JJ Cooling performance claim.

The next step

Discuss your project
with our engineers.

Tell us what you are building and where you need help.

Talk to our team